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Smart Chatbot for Ecommerce Industry: Use Cases & Examples

chatbot in ecommerce

� Most online shopping websites have nothing to steer you in the right direction or to answer your questions then and there. And if you, as a customer, can’t get the help you need, you’re less likely to buy. This further boosts the eCommerce platform’s customer acquisition efforts. AI chatbots allow you to get an overview of the total messages sent by the users. This data can help in understanding the engagement of the visitors, and if the conversational flow is intact or not.

Create a database of replies using this data so the chatbot can use it to give customers prompt and accurate responses to their questions. For a flawless consumer experience, you must integrate your eCommerce platform with your chatbot technology. The chatbot should be able to access client information, order history, and offer specialized services. We’ll cover everything you need to know about eCommerce chatbots in this comprehensive guide, from what they are to how to pick a platform and integrate one into your support strategy. Before building your chatbot, make sure you properly analyze the customer journey and trends to identify their pain points. This will help you get a headstart by establishing a few key use cases for your E-commerce chatbot.

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Deploying an eCommerce chatbot can act as a promotional channel that can have a strong impact on sales without feeling intrusive and off-putting to customers. Promotions can be given during the conversation, making it feel more like a useful service than a marketing ploy. If implemented correctly, an ecommerce chatbot may even pull up reviews and go for upsell and cross-sell options, increasing a customer’s average basket amount automatically. They are an easy way to be at the forefront of digitalization and keep up with customers’ needs and expectations.

chatbot in ecommerce

So make sure that your tool has a simple way to create and optimize a cart abandonment flow. Burger King built a chatbot that helps customers order food straight from Facebook Messenger. The bot gives users a time estimate of when their food will be ready, the customers can pay without having to leave Facebook Messenger, and it pulls the location of the nearest restaurant to them.

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Our team was responsible for conversation design, development, testing, and deployment of two chatbots on their website and Facebook Business Page. An ecommerce bot is able to suggest additional or related products, increasing the average value They also use cross-selling and upselling techniques to persuade customers to make additional purchases. When customers feel supported in their decisions, they are more willing to explore and buy more, which leads to increased sales. The chatbot also included a fun game called Roll The Dice to suggest random holiday destinations which were played over 16,800 times during the initial 90-day campaign. H&M chatbot asks users a series of questions to understand their tastes and preferences.

If there’s one thing that traditional E-commerce may lack, it’s a helpful store assistant. Well, with the advancements in the field of NLP, NLU, artificial intelligence and machine learning, E-commerce ai chatbots are emerging to be the perfect shopping assistants. The brand serves an altruistic purpose of dis-entwining the demand and supply chain for a vast population and faced umpteen customer support queries with long wait times and limited agent help. It wanted to manage the large volumes of incoming queries and lack of agent availability with an e-commerce chatbot.

Your customers have different needs and preferences, and you should meet them by offering them interactions on their preferred channel. If you try to set this up with human agents, it’ll be very expensive. With chatbots, though, it’s easy to create the same great customer experience on every channel, without breaking the bank. You can include these ecommerce chatbots in your chatbot marketing strategy and analyze customer behavior, preferences, and history. These chatbots can pitch in at the right moment and guide customers toward products they’d like to buy, driving sales. If a brand has strong internal communication with its potential customers, it will also increase customer satisfaction and loyalty.

chatbot in ecommerce

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